Brand
CAFFENU
Cleaning and descaling for coffee machines, including capsule machines.
Caffenu from Cape Town makes care products that keep coffee machines working and coffee tasting right. The Nordic range covers cleaning capsules and pods, liquid descaler, descaling and cleaning tablets, milk frother cleaner and complete kits.
Cleaning capsules and pods
Clean a capsule machine the same way you brew a cup.
- Cleaning capsules compatible with Nespresso® Original machines
- Cleaning pods compatible with Nespresso® Vertuo machines
- One capsule or pod per cleaning
- Kits with cleaning and descaling in one box
Simple care for the capsule machine at home.
Descaling for every machine
Limescale affects both the machine and the taste of the coffee.
- Liquid descaler, 400 ml (2 x 200 ml)
- Descaling tablets, 6 per pack
- For coffee machines, kettles and hot water appliances
- Recommended every 2 to 4 months depending on the water
Regular descaling helps the machine last longer.
Clean coffee and milk systems
Coffee oils and milk residue build up with every cup.
- Cleaning tablets for fully automatic and espresso machines
- Milk frother cleaner for automatic milk systems and steam wands
- 10 cleaning tablets per pack
- Up to 7 treatments per bottle of milk frother cleaner
Fresh-tasting coffee from a clean machine.
Market position in Scandinavia
Caffenu gives retailers a focused care range next to coffee machines and capsules.
The product is built for consumers who:
- Own a capsule or fully automatic coffee machine
- Want to keep the machine running for longer
- Care about the taste of their coffee
- Look for simple, ready-to-use care products
Our role as a distribution partner
Bespoke Distribution secures strong retail positioning and local execution of Caffenu across Scandinavia.
- Retail and marketing execution
- PR and influencer marketing
- Local market strategy and positioning
- Forecasting, logistics and operational support
- Ongoing performance follow-up
We work deliberately to strengthen Caffenu's position and long-term performance in the Nordic market.
Ready to introduce a new brand to Scandinavia?
We help international brands with structured market access, retail positioning, and local execution across the Nordic market.
Book a strategy meeting with us