Brand
FORM SWIM
Smart swim goggles that show your metrics in your line of sight while you swim.
FORM makes smart swim goggles with a see-through AR display. Time, distance, pace and heart rate appear directly in the lens, so swimmers can follow their training without stopping to check a watch.
Your metrics in your line of sight
A see-through display in the goggles shows real-time data, worn over the left or right eye.
- Pace, stroke rate, split times and distance in real time
- Stroke type, turns and rests detected automatically
- Heart rate sensor at the temple on Smart Swim 2 and PRO
- Up to 14 hours of swimming per charge
Swimmers hold their rhythm without counting laps or looking for the clock.
Train smarter with the FORM app
Every swim syncs automatically to the FORM app via Bluetooth.
- Workouts and training plans with FORM Premium
- Detailed analysis after every swim
- Shares to Strava, TrainingPeaks and Apple Health
- Available for iOS and Android
Progress is easy to follow over weeks and months.
From pool to open water
FORM goggles are made for both the pool and open water.
- SwimStraight digital compass for open water
- Custom fit with five nose bridges from XS to XL
- Waterproof to IPX8 and weighs from 68 g
- Race approved by World Triathlon and USA Triathlon
A product for everyone from fitness swimmers to triathletes.
Market position in Scandinavia
FORM is positioned as a premium product in connected sports equipment, offering real-time feedback in the water that a standard swim watch cannot give.
The product is built for consumers who:
- Swim regularly for fitness or training
- Train for triathlon or open water events
- Already use sports watches and training apps
- Want real-time feedback without breaking their rhythm
Our role as a distribution partner
Bespoke Distribution secures strong retail positioning and local execution of FORM across Scandinavia.
- Retail and marketing execution
- PR and influencer marketing
- Local market strategy and positioning
- Forecasting, logistics and operational support
- Ongoing performance follow-up
We work deliberately to strengthen FORM's position and long-term performance in the Nordic market.
Ready to introduce a new brand to Scandinavia?
We help international brands with structured market access, retail positioning, and local execution across the Nordic market.
Book a strategy meeting with us