Brand
SINGER
Sewing machines from the brand that has made them since 1851.
SINGER is one of the best-known names in sewing. The Nordic range covers easy machines for beginners and versatile machines for everyday sewing, from repairs and alterations to clothes and hobby projects.
Easy to get started
START 1306 and M2405 are made for the first stitches.
- 6 stitches on START 1306, 11 on M2405
- 4-step buttonhole
- Front-loading bobbin
- Accessories for the most common tasks included
Simple machines for repairs, hems and first projects.
Everyday sewing in five colours
SINGER 3223 and M3335 give more stitches and more room to create.
- 23 stitches on both models
- Free arm for sleeves and trouser legs
- Built-in needle threader on M3335
- 3223 in pink, yellow, green, dark grey and white
A machine that grows with your projects.
Made for real sewing
SINGER machines are built for regular use at home.
- Up to 750 stitches per minute on M2405 and M3335
- Extra-high presser foot lift on 3223
- Metal frame on 3223, M2405 and M3335
- Nordic instruction manuals for most models
Trusted by sewers for more than 170 years.
Market position in Scandinavia
SINGER combines a heritage brand with sewing machines at accessible prices for the Nordic market.
The product is built for consumers who:
- Want to learn to sew or start again
- Repair and alter their own clothes
- Look for a trusted brand in sewing
- Choose colour and design for the home
Our role as a distribution partner
Bespoke Distribution secures strong retail positioning and local execution of SINGER across Scandinavia.
- Retail and marketing execution
- PR and influencer marketing
- Local market strategy and positioning
- Forecasting, logistics and operational support
- Ongoing performance follow-up
We work deliberately to strengthen SINGER's position and long-term performance in the Nordic market.
Follow along
Stay close to SINGER
Follow sewing inspiration and projects from SINGER in the Nordics.
Ready to introduce a new brand to Scandinavia?
We help international brands with structured market access, retail positioning, and local execution across the Nordic market.
Book a strategy meeting with us