Brand
FENDER AUDIO
Speakers and headphones from the brand behind the sound of modern music.
Fender has shaped the sound of music since 1946. With Fender Audio, that sound moves into everyday listening. The first range, launched at CES 2026, is the ELIE portable speakers and the MIX wireless headphones.
ELIE: from living room to stage
ELIE is a portable Bluetooth speaker that also works as a small PA system.
- Built-in subwoofer for full, deep sound
- Combined XLR and 6.35 mm input for instruments and microphones
- Two wireless microphone inputs
- Stereo pairing, or up to 100 speakers linked in Multi mode
Plug in a guitar or a microphone and ELIE becomes a stage monitor.
MIX: headphones built to last
MIX is a wireless over-ear headphone designed to be kept for years.
- Up to 100 hours of playback, 52 hours with noise cancelling
- Battery you can replace yourself
- Swappable ear cups, headband and ear pads
- Lossless audio via USB-C dongle or cable
Parts that wear out can be replaced, so the headphone lasts longer.
Fender sound for everyone
Fender Audio is made for music lovers as much as for musicians.
- Design rooted in Fender's instrument and amplifier heritage
- Waves System-on-a-Chip sound processing in ELIE
- Simple Bluetooth connection to phone, tablet or laptop
- Colour options on MIX
A recognisable name that gives retailers a strong story on the shelf.
Market position in Scandinavia
Fender Audio enters the premium lifestyle audio category with one of the best-known names in music.
The product is built for consumers who:
- Care about sound and the story behind the brand
- Play an instrument or want a speaker that can do more
- Prefer products that can be repaired and kept
- Choose design with a clear identity
Our role as a distribution partner
Bespoke Distribution secures strong retail positioning and local execution of Fender Audio across Scandinavia.
- Retail and marketing execution
- PR and influencer marketing
- Local market strategy and positioning
- Forecasting, logistics and operational support
- Ongoing performance follow-up
We work deliberately to strengthen Fender Audio's position and long-term performance in the Nordic market.
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